HerBloom is a women's wellness brand based in Pakistan, dedicated to supporting hormonal health through natural, seed-based nutrition. We operate the website herbloom.pk and all related order, communication, and community channels.

When you interact with HerBloom — whether you place an order, sign up for our newsletter, send us a message, or simply browse our website — you trust us with your personal information. We take that trust seriously. This Privacy Policy explains exactly what we collect, why we collect it, how we use it, and the rights you have over your own data.

What Information We Collect

Information you give us directly:

• Your name and contact details (email address, phone number, WhatsApp number)
• Your delivery address and billing information
• Order details and purchase history
• Messages you send us via our contact form, email, or WhatsApp
• Any health context you choose to share (for example, mentioning PCOS or hormonal imbalance when asking a product question)

Information collected automatically:

• Browser type, device type, and operating system
• IP address and approximate location (city/region level)
• Pages visited, time spent, and links clicked on herbloom.pk
• Referral source (how you arrived at our site)

Information from third parties:

• Payment processors (we never store your full card details — these are handled by secure, certified payment gateways)
• Courier and logistics partners (for order tracking purposes)
• Social media platforms if you interact with our profiles or click through to our site

How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfil your orders — including packing, shipping, and sending you tracking information
• To communicate with you — responding to your queries, sending order confirmations and shipping updates
• To send wellness content and offers — only if you have opted in to our email list (you can unsubscribe at any time)
• To improve our website and products — understanding how visitors use our site helps us serve you better
• To prevent fraud and protect security — keeping your account and orders safe
• To comply with legal obligations — where required by Pakistani law or regulatory authority

We do not use your health information for any purpose other than helping you find the right product. We will never sell, rent, or share your personal data with third parties for their own marketing purposes.

How We Share Your Information

We share your information only when necessary and only with trusted partners:

• Courier and logistics partners — to deliver your order (name, address, phone number)
• Payment processors — to handle transactions securely
• Email marketing platforms — to send newsletters and wellness content (only if you have subscribed)
• Website hosting and analytics providers — to operate and improve herbloom.pk
• Legal authorities — if required to do so by Pakistani law

All third-party partners we work with are required to handle your data securely and use it only for the purpose for which it was shared.

Cookies

Our website uses cookies — small text files stored on your device — to help the site function properly, remember your preferences, and understand how visitors use the site. You can control cookie settings through your browser. Note that disabling certain cookies may affect how some parts of the site work.

Data Security

We take reasonable and appropriate steps to protect your personal information from unauthorised access, loss, or disclosure. These steps include secure server infrastructure, encrypted payment processing, and limiting access to your data to staff who need it to do their jobs.

No method of data transmission over the internet is 100% secure. While we do everything we can to protect your information, we cannot guarantee absolute security.

How Long We Keep Your Data

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. Order records are typically kept for a minimum of five years for accounting and legal purposes. If you request deletion of your data and there is no legal obligation to retain it, we will action that request promptly.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct any inaccurate or incomplete information
• Request deletion of your data (subject to legal obligations)
• Opt out of marketing communications at any time
• Ask questions about how your data is being used

To exercise any of these rights, please contact us at herbloom0@gmail.com. We will respond within 7 business days.

Children's Privacy

HerBloom's products and services are intended for adult women. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted personal information to us, please contact us and we will delete it immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out:

HerBloom — Women's Wellness, Rooted in Nature